Abbott Laboratories commissioned Jaywalk to design a new convention display for their Heartmate 3 LVAD system. The main component of this system is a pump that is surgically installed onto the apex of a patient’s heart. The device facilitates normal blood circulation for individuals suffering from heart failure. This display helps Abbott’s marketing team showcase the Heartmate 3 at trade shows and medical conventions. The design allows users to setup easily, highlight the pulsation pattern, and display surgical tools. The display can also be shipped by Abbott’s team wherever necessary as they move from city to city.